Insights

Wet vs dry cat food is one of the most important format decisions for pet food brands before product development. Wet cat food usually offers higher moisture, stronger aroma and a softer eating experi...

Sep 09, 2026

Starting your own pet food brand takes more than attractive packaging. You need a clear market position, the right product format, a suitable formula and a manufacturing partner that can support the p...

Dog treat trends in 2026 are moving beyond simple rewards. Pet humanization, functional nutrition, premium processing, simpler ingredients and different feeding occasions are influencing how brands de...